Think Make Succeed
My leadership philosophy centers on three things: empower people, clarify purpose, and connect design to measurable impact. I’ve learned that when designers and strategists understand why their work matters to both the customer and the business, they stop thinking like contributors and start acting like partners.
I lead with empathy and intent. I care deeply about creating environments where designers and strategists feel ownership, psychological safety, and a direct link to the customer experience. Great work happens when people feel supported to challenge assumptions and are trusted to follow their curiosity.
People before process:
The best products come from motivated, respected teams. I invest in mentoring, building clear growth paths, and pairing talent intentionally across disciplines so learning happens naturally and momentum is shared.
Clarity over comfort:
Feedback is a gift, and I foster a culture where ideas are debated, not people. Candid dialogue and thoughtful critique make our work stronger and keep us honest about what serves the user versus what serves our own egos.
Design that drives business:
I’ve spent my career proving that design isn’t decoration; it’s direction. At Ford and Cognizant Moment, I’ve shown how design-led thinking can influence decisions that drive adoption, loyalty, and operational change. A design leader’s job is to make creativity tangible and valuable to the organization.
Scaling with intent:
Building teams and systems is as creative as designing interfaces. I’ve scaled design practices for global automakers by establishing shared rituals, design systems, and operational frameworks that let teams move fast without losing focus on craft.
Collaboration without borders:
The strongest solutions happen when product, engineering, and marketing operate as one. I embed design and strategy in every stage of the product lifecycle and translate insights into language that business and technical partners can act on.
Design ops as enabler:
Clear processes liberate creativity. I champion efficient workflows, transparent tooling, and reusable systems that remove friction and give teams more time to think, test, and refine.
Think Make Succeed
My leadership philosophy centers on three things: empower people, clarify purpose, and connect design to measurable impact. I’ve learned that when designers and strategists understand why their work matters to both the customer and the business, they stop thinking like contributors and start acting like partners.
I lead with empathy and intent. I care deeply about creating environments where designers and strategists feel ownership, psychological safety, and a direct link to the customer experience. Great work happens when people feel supported to challenge assumptions and are trusted to follow their curiosity.
People before process:
The best products come from motivated, respected teams. I invest in mentoring, building clear growth paths, and pairing talent intentionally across disciplines so learning happens naturally and momentum is shared.
Clarity over comfort:
Feedback is a gift, and I foster a culture where ideas are debated, not people. Candid dialogue and thoughtful critique make our work stronger and keep us honest about what serves the user versus what serves our own egos.
Design that drives business:
I’ve spent my career proving that design isn’t decoration; it’s direction. At Ford and Cognizant Moment, I’ve shown how design-led thinking can influence decisions that drive adoption, loyalty, and operational change. A design leader’s job is to make creativity tangible and valuable to the organization.
Scaling with intent:
Building teams and systems is as creative as designing interfaces. I’ve scaled design practices for global automakers by establishing shared rituals, design systems, and operational frameworks that let teams move fast without losing focus on craft.
Collaboration without borders:
The strongest solutions happen when product, engineering, and marketing operate as one. I embed design and strategy in every stage of the product lifecycle and translate insights into language that business and technical partners can act on.
Design ops as enabler:
Clear processes liberate creativity. I champion efficient workflows, transparent tooling, and reusable systems that remove friction and give teams more time to think, test, and refine.