Thanks for stopping by!

My name is Terry Ahlander, and I am an experienced design lead and strategic consultant living in Detroit, Michigan.

Over the past decade, I’ve focused on turning complex challenges into simple, human-centered experiences that people actually enjoy using. My work sits at the intersection of design, strategy, and storytelling - helping brands connect with customers in more meaningful ways that drive loyalty and trust between the two.

Whether I’m defining a digital ecosystem for an EV launch, shaping a service journey across retail and app, or facilitating a workshop to uncover new opportunities, my goal is always the same: create work that’s clear, useful, and transformative for the teams and clients I work with.

If you’d like to connect on new opportunities, collaborate, or just talk shop about design, strategy, or need some mentoring, reach out anytime.