Charge Station Ecosystem
In 2019 Ford Motor Company launched the Mustang Mach-E, their first battery-electric vehicle. Alongside the Mach-E Ford also entered the world of EVSE's, also known as Wallboxes, with the Ford Connected Charge Station. This meant introducing the product to the public, as well as setting up the service design and customer experience behind the scenes. This project totaled well over 1000+ hours of cross-functional collaboration and effort.
Charge Station Ecosystem
In 2019 Ford Motor Company launched the Mustang Mach-E, their first battery-electric vehicle. Alongside the Mach-E Ford also entered the world of EVSE's, also known as Wallboxes, with the Ford Connected Charge Station. This meant introducing the product to the public, as well as setting up the service design and customer experience behind the scenes. This project totaled well over 1000+ hours of cross-functional collaboration and effort.
Charge Station Ecosystem
In 2019 Ford Motor Company launched the Mustang Mach-E, their first battery-electric vehicle. Alongside the Mach-E Ford also entered the world of EVSE's, also known as Wallboxes, with the Ford Connected Charge Station. This meant introducing the product to the public, as well as setting up the service design and customer experience behind the scenes. This project totaled well over 1000+ hours of cross-functional collaboration and effort.
Charge Station Ecosystem
In 2019 Ford Motor Company launched the Mustang Mach-E, their first battery-electric vehicle. Alongside the Mach-E Ford also entered the world of EVSE's, also known as Wallboxes, with the Ford Connected Charge Station. This meant introducing the product to the public, as well as setting up the service design and customer experience behind the scenes. This project totaled well over 1000+ hours of cross-functional collaboration and effort.
Kick Off
Kick Off
Alongside Ford's Engineering team,
Alongside Ford's Engineering team,
Kick Off
Alongside Ford's Engineering team,
Central Question
How might we provide customers with
a home charging experience that is
informative, seamless and personalized
for them?
POV Statement
EV owners need to feel that using a Ford
wallbox is the best option for their vehicle
and provides the most value to them as a
Ford EV owner.
Design
Design
The Charge Stations were Ford-first accessories to accompany the new line of battery electric vehicles — both developed to make customers more connected. The features built into them embody that same spirit. Giving the users the power to control how they charge, when, and the ability to monitor every moment in between integrated into their Ford Pass App.
The Charge Stations were Ford-first accessories to accompany the new line of battery electric vehicles — both developed to make customers more connected. The features built into them embody that same spirit. Giving the users the power to control how they charge, when, and the ability to monitor every moment in between integrated into their Ford Pass App.
Design
The Charge Stations were Ford-first accessories to accompany the new line of battery electric vehicles — both developed to make customers more connected. The features built into them embody that same spirit. Giving the users the power to control how they charge, when, and the ability to monitor every moment in between integrated into their Ford Pass App.
Design
Design
The Charge Stations were Ford-first accessories to accompany the new line of battery electric vehicles — both developed to make customers more connected. The features built into them embody that same spirit. Giving the users the power to control how they charge, when, and the ability to monitor every moment in between integrated into their Ford Pass App.
The Charge Stations were Ford-first accessories to accompany the new line of battery electric vehicles — both developed to make customers more connected. The features built into them embody that same spirit. Giving the users the power to control how they charge, when, and the ability to monitor every moment in between integrated into their Ford Pass App.
Design
The Charge Stations were Ford-first accessories to accompany the new line of battery electric vehicles — both developed to make customers more connected. The features built into them embody that same spirit. Giving the users the power to control how they charge, when, and the ability to monitor every moment in between integrated into their Ford Pass App.
Concept
Concept
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
Concept
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
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©2024 Terry Ahlander
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©2024 Terry Ahlander
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