Ford Wallbox Ecosystem

Designing Ford’s first connected home charging experience

Ford Wallbox Ecosystem

Designing Ford’s first connected home charging experience

Ford Wallbox Ecosystem

Designing Ford’s first connected home charging experience

An end to end program connecting e-commerce, IoT setup, and FordPass control into one seamless journey.

Composite: charger in garage, Shopify PDP, FordPass dashboard

An end to end program connecting e-commerce, IoT setup, and FordPass control into one seamless journey.

Composite: charger in garage, Shopify PDP, FordPass dashboard

An end to end program connecting e-commerce, IoT setup, and FordPass control into one seamless journey.

Composite: charger in garage, Shopify PDP, FordPass dashboard

E-commerce

Setup

Control

Confidence

E-commerce

Setup

Control

Confidence

E-commerce

Setup

Control

Confidence

Snapshot highlights

Shopify subdomain launched for charger sales. Guided pairing via Bluetooth and Wi-Fi. Real time status and scheduling in FordPass. Tested with customers before launch.

“Make home charging feel invisible. The less the customer has to think, the more they trust Ford.”

Snapshot highlights

Shopify subdomain launched for charger sales. Guided pairing via Bluetooth and Wi-Fi. Real time status and scheduling in FordPass. Tested with customers before launch.

“Make home charging feel invisible. The less the customer has to think, the more they trust Ford.”

Snapshot highlights

Shopify subdomain launched for charger sales. Guided pairing via Bluetooth and Wi-Fi. Real time status and scheduling in FordPass. Tested with customers before launch.

“Make home charging feel invisible. The less the customer has to think, the more they trust Ford.”

Situation and highlights

Ford had no online path to buy chargers. Two vendors and fragmented setup flows. Owners expected charging to feel like a utility, not tech.

Key highlights: Cross functional workshop with engineering and product. Customer interviews and usability studies. Experience principles focused on clarity, sequencing, reassurance.

Situation and highlights

Ford had no online path to buy chargers. Two vendors and fragmented setup flows. Owners expected charging to feel like a utility, not tech.

Key highlights: Cross functional workshop with engineering and product. Customer interviews and usability studies. Experience principles focused on clarity, sequencing, reassurance.

Situation and highlights

Ford had no online path to buy chargers. Two vendors and fragmented setup flows. Owners expected charging to feel like a utility, not tech.

Key highlights: Cross functional workshop with engineering and product. Customer interviews and usability studies. Experience principles focused on clarity, sequencing, reassurance.

Define journey

Enable purchases

FordPass activation

Future products

Super fast.

Super fast.

Super fast.

Super fast.





Super fast.

Super fast.

Super fast.

Super fast.




Buy the right charger with confidence

We built a Shopify subdomain to match customers to the right wallbox, set installation expectations, and enable direct purchase in time for delivery.

First direct to consumer storefront for a connected Ford product.

“If I can buy it here and it arrives before the car, I know I am ready on day one.”

Buy the right charger with confidence

We built a Shopify subdomain to match customers to the right wallbox, set installation expectations, and enable direct purchase in time for delivery.

First direct to consumer storefront for a connected Ford product.

“If I can buy it here and it arrives before the car, I know I am ready on day one.”

Buy the right charger with confidence

We built a Shopify subdomain to match customers to the right wallbox, set installation expectations, and enable direct purchase in time for delivery.

First direct to consumer storefront for a connected Ford product.

“If I can buy it here and it arrives before the car, I know I am ready on day one.”

Setup that feels simple

Dedicated apps guided Bluetooth and Wi-Fi pairing with plain language and visual cues, tested with engineering to handle edge cases confidently.

Under 10 minutes to complete setup in testing.

“I followed the steps and it just worked. No guessing, no tech speak.”

Setup that feels simple

Dedicated apps guided Bluetooth and Wi-Fi pairing with plain language and visual cues, tested with engineering to handle edge cases confidently.

Under 10 minutes to complete setup in testing.

“I followed the steps and it just worked. No guessing, no tech speak.”

Setup that feels simple

Dedicated apps guided Bluetooth and Wi-Fi pairing with plain language and visual cues, tested with engineering to handle edge cases confidently.

Under 10 minutes to complete setup in testing.

“I followed the steps and it just worked. No guessing, no tech speak.”

Control in one familiar place

A new FordPass dashboard delivered live charger status, access, scheduling, and energy insights. Lightning owners saw Intelligent Backup Power in real time.

Turned FordPass into a home energy hub.

“Seeing the charger and truck in the same app makes it feel like one system.”

Control in one familiar place

A new FordPass dashboard delivered live charger status, access, scheduling, and energy insights. Lightning owners saw Intelligent Backup Power in real time.

Turned FordPass into a home energy hub.

“Seeing the charger and truck in the same app makes it feel like one system.”

Control in one familiar place

A new FordPass dashboard delivered live charger status, access, scheduling, and energy insights. Lightning owners saw Intelligent Backup Power in real time.

Turned FordPass into a home energy hub.

“Seeing the charger and truck in the same app makes it feel like one system.”

Engineering deep dive

Customer validation

Sequenced journey

Design principles

Super fast.

Super fast.

Sequenced journey

Design principles





Super fast.

Super fast.

Sequenced journey

Design principles





1st

Ford direct to consumer digital product

2

Hardware partners unified in one UX

1st

Ford direct to consumer digital product

2

Hardware partners unified in one UX

1st

Ford direct to consumer digital product

2

Hardware partners unified in one UX

Ecosystem results

The ecosystem launched with Mach-E and F-150 Lightning, reduced setup friction, increased activation success, and became the blueprint for connected energy inside FordPass.

100% setup completion in testing cohort.

Ecosystem results

The ecosystem launched with Mach-E and F-150 Lightning, reduced setup friction, increased activation success, and became the blueprint for connected energy inside FordPass.

100% setup completion in testing cohort.

Ecosystem results

The ecosystem launched with Mach-E and F-150 Lightning, reduced setup friction, increased activation success, and became the blueprint for connected energy inside FordPass.

100% setup completion in testing cohort.

“From purchase to plug in, the Wallbox Ecosystem turned a set of products into one connected experience.”

“From purchase to plug in, the Wallbox Ecosystem turned a set of products into one connected experience.”

“From purchase to plug in, the Wallbox Ecosystem turned a set of products into one connected experience.”

What’s next

Extend energy insights with home usage trends. Expand purchase flow to bundles and installers. Prepare for vehicle to grid scenarios.

What’s next

Extend energy insights with home usage trends. Expand purchase flow to bundles and installers. Prepare for vehicle to grid scenarios.

What’s next

Extend energy insights with home usage trends. Expand purchase flow to bundles and installers. Prepare for vehicle to grid scenarios.